Content
ParentText targets parents with children aged 0 to 17 and contains specific content in the form of text messages, audios, videos, comics, and gifs based on development stages for parents of children aged 0-23 months, 2-9 years, 10-17 years. Messages are delivered to parents over an average of 5 weeks depending on the frequency selected by parents.
The messages are grouped into three main themes:
- Relationship building by spending time together
- Positive reinforcement (i.e., praise, daily routines, and child behaviour management)
- Stress reduction for parents and caregivers.
Additional content is available including specific support for parents of children living with disabilities, child development, online child safety, talking about COVID19 with children, family budgeting, family harmony, and helping children with schoolwork. ParentText also includes content on sexual violence prevention as well as partner relationships to prevent intimate partner violence.
Local contextualisation
The messages can be translated and offered in multiple regional languages. Local organisations can also adapt the content of ParentText to allow for cultural contextualization. Furthermore, it is recommended to have the videos and audio messages recorded by local parents/artists to be more suitable and impactful.